Wild Cacao Collective
Google Ads – SEO – Blogging – Social Media – E-Mail Marketing
This brand is very dear to my heart – a women collective bringing the “food of the gods” from the Guatemalan highlands to people all over the world – fostering sustainability, reciprocity with the land, women empowerment, and health.
The Challenge
We have this powerful medicine, but how to we bring it to customers across the globe with integrity?
The Approach:
Sharing the Medicine of Ceremonial Cacao with the World
In the Guatemalan lands the people know what a powerful medicine cacao is. But in Europe or the United States? We had to develop a strategy that educates on the value of the “food of the gods” to an audience that is not necessarily aware of it. So we created a multi-channel content marketing strategy that informs and inspires in the first place.
Marketing is always a multi-channel strategy – everything works together to create a cohesive message – from social media, over blog posts, e-mails and ad campaigns. Our content quickly started leading to a new peak in visibility, not through in-your-face marketing campaigns, but by answering people’s questions and responding to their curiosity. We found that people where asking deeper questions, such as:
“Where does cacao come from?”
“How do I create a cacao ceremony?”
“What’s the best cacao recipe?”
And by answering those questions throughout our channels, we became the go-to space for everything related to cacao – and sales increased automatically.
Purpose-driven Business meets Creative Strategy
Wild Cacao Collective has an offer that can make in impact – by creating abundance for the women in Guatemala as well as supporting health for its customers. Now, with the right Marketing strategy, the brand can make the impact it is here to make and inspire people around the world to lead a healthier, more heart-centered life.
